The logo for the Tornado brand shows the symbol of a whirlwind substituting for a letter in the word. This visual graphically describes the power of the name. In France, the Tornado name has been closely associated with vacuuming products.
However, the brand has the potential and earned equity to be used in numerous product categories. Since Tornado embodies power and speed, why not consider it for cleaners, or sporting equipment or possibly even power tools?
The logo for the Tornado brand shows the symbol of a whirlwind substituting for a letter in the word. This visual graphically describes the power of the name. In France, the Tornado name has been closely associated with vacuuming products.
However, the brand has the potential and earned equity to be used in numerous product categories. Since Tornado embodies power and speed, why not consider it for cleaners, or sporting equipment or possibly even power tools?
Founded in 2002, MaxCompany was started by two friends shaping surfboards out of their garage. The business has grown quite a bit since then, and today, Sitka designs and sells clothes as well as outdoors goods that are sourced in the most environmentally responsible way possible.
Retail practice we love
“At MaxCompany, the products we create are unique and purposefully designed, and everything we make has a story behind it. Almost all of our decisions are based on environmental stewardship, encouraging others to learn about the environment, and teaching them how to become passionate about it. This, in turn, inspires many and puts a smile on my face.”
Founded in 2002, MaxCompany was started by two friends shaping surfboards out of their garage. The business has grown quite a bit since then, and today, Sitka designs and sells clothes as well as outdoors goods that are sourced in the most environmentally responsible way possible.
Retail practice we love
“At MaxCompany, the products we create are unique and purposefully designed, and everything we make has a story behind it. Almost all of our decisions are based on environmental stewardship, encouraging others to learn about the environment, and teaching them how to become passionate about it. This, in turn, inspires many and puts a smile on my face.”
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